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Clarisonic Launches Mens Device

Clarisonic Alpha Fit is the brand's new at-home beauty device for men.

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By: Marie Redding

Senior Editor, Rodman Media

Clarisonic has launched a new beauty device for men – the Alpha Fit. It is specifically engineered to sweep away dirt, oil, sweat and pollution from a man’s tougher, thicker skin, the brand says.

The waterproof device is easy to use, with just two settings, and it was designed to easily fit into a suitcase, gym bag, shower or bathroom cabinet. The brush head has 26,000 bristles.

“We’re thrilled to announce that Alpha Fit is available across the nation for all men to use and experience just how great it feels to have clean and healthy-looking  skin,” said Dr. Robb Akridge, co-founder and global president of Clarisonic. “For over a decade, Clarisonic has been loved by women and men alike. But let’s face it, men’s skin is different and they deserve a Clarisonic device built just for them – providing a great cleanse, a better shaving experience and a way to clean the hard-to-reach skin underneath facial hair.”

Alpha Fit retails for $189 and is available now at Clarisonic.com and top luxury retailers including Sephora, Ulta, Nordstrom, Dillard’s and Macy’s.

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